Something I really liked in this interview is when Dan Gilbert talked about persuasion, especially in regards to hot button issues like Climate Change. Statistics and modeling are often used to convince scientists about phenomena but they don't always resonate with the lay public. There are other ways to change attitudes towards persuasion and actually getting people's attention. That way we can send a more effective message to them by recognizing the cognitive, affective, and behavioral aspects of their methods. Communication is key and it is important to think about our audience's motivations, desires, and goals and relate our message towards those.